Use case
We make ecommerce cash flow. Our first customer was an Amazon seller back in 2020 – retail marketplaces are where we started, and it’s still where we go deepest.
In ecommerce, cash cycles matter
Almost all retail marketplaces have a gap between sale and payout. This gap ensures that marketplaces can offer refunds quickly and easily – a model which has driven the growth of ecommerce and benefited sellers, but it slows restocking and can slow growth.
Daily Advance is designed for this gap: businesses get paid the day after they ship their goods:
Immediate restocking
Cash flow, not debt
Funding scales with sales
Amazon case studies
Sportlädchen, Amazon
When German sports equipment seller Sportlädchen (“The Little Sports Shop”) was hit by a change to Amazon’s payout schedule that pushed their payment date back to seven days after delivery, they used Daily Advance to keep their cash flow steady.
My Carry Potty, Amazon
Storfund helped My Carry Potty, a UK seller of toddler products, keep pace with demand as they expanded from the UK into the US and Europe. They’re now a No.1 bestseller, having sold over a million products worldwide.
ApyForMe, Amazon
Apyforme, a natural wellness brand selling across Amazon Europe, had strong demand and growing momentum. But 15-day Amazon payout cycles slowed reinvestment into ads, logistics, and stock – limiting how fast they could scale. “Daily payouts completely changed how fast we could reinvest and grow.” — Yoann, Founder of Apyforme.
Partner case study
With 170 million users in the US, TikTok Shop drove $15 billion in revenue for small businesses in 2024. But continued success depended on how quickly those businesses could turn sales into cash. TikTok Shop approached us with a clear brief: as the fastest-growing social commerce platform in the world, they needed seller cash flow to keep pace.
The new normal
$1.8M
Average annual revenue of a Daily Advance customer.
49%
Average revenue growth in the first six months on Daily Advance (2025).
Global
Available on platforms worldwide.
Daily Advance is designed for fast-growing businesses with at least $20K monthly turnover.
See our eligibility criteria
Unpacking ecommerce returns: the inaugural Storfund Returns Index
Ecommerce continues its rapid expansion, projected to reach $6.8 trillion by 2028 and capture nearly a quarter of the global retail market. While the growth is enticing, the rising tide of online sales brings with it a significant challenge: returns.
Frequently asked questions
Fast moving businesses who need to increase their cash flow to keep up with demand. Typically, businesses using Daily Advance have over $1M in annual net sales.
Stock moves quickly in ecommerce. Faster access to revenue allows sellers to restock faster and keep pace with rising demand.
Daily Advance is available on marketplaces and platforms globally including retail ecommerce, social commerce, travel, and services platforms. New platforms are regularly added.
Daily Advance helps partners grow, retain and attract high-performing businesses.
On most platforms, a small percentage of businesses generate the majority of revenue. Giving those businesses faster access to cash flow helps them reinvest sooner, increasing sales on your platform.
Daily Advance also creates a competitive advantage: helping you retain your best businesses and attract businesses looking for new channels to grow.
Run an ecommerce platform? Let’s talk partnership. Sell on one? Apply in minutes.
