Our story

Sell today,
get paid today

Amazon seller,
$1M annual turnover

We’re just like you

We are entrepreneurs

 

Ecommerce is all about speed, apart from when it comes to getting paid. We wanted to change that.


Storfund was set up in 2018 by founders and long-time friends George Brintalos and Akbar Ahsan. Their vision was to make immediate payment to ecommerce sellers the norm.


Like most marketplace sellers, we are ‘bootstrappers’

 

Our ethos was to set up a solid business from the ground up: we didn’t want to be reliant on one funding round after the other. So we financed our business with our own cash. To date no VC capital has been raised.


We are fast growing


On Amazon, over half of sellers are profitable within their first year. So were we.

 

 

See our journey so far

We’re just like you

Amazon seller,
€1M annual turnover

We are entrepreneurs

 

Ecommerce is all about speed, apart from when it comes to getting paid. We wanted to change that.


Storfund was set up in 2018 by founders and long-time friends George Brintalos and Akbar Ahsan. Their vision was to make immediate payment to ecommerce sellers the norm.


Like most marketplace sellers, we are ‘bootstrappers’

 

Our ethos was to set up a solid business from the ground up: we didn’t want to be reliant on one funding round after the other. So we financed our business with our own cash. To date no VC capital has been raised.


We are fast growing


On Amazon, over half of sellers are profitable within their first year. So were we.

 

See our journey so far

Success brings problems

How it started

In 1982 Boston Computer Exchange was the first ecommerce marketplace.

New opportunities

Now growing at breakneck speed, 50% of purchases worldwide are made on marketplaces.

Blocked growth

Payment terms mean sellers can wait between 14-60 days to be paid for their marketplace sales.

That’s where we come in

At Storfund we simply speed up the payment of cash you are owed, enabling you to keep pace with demand without going cap in hand to banks.

Amazon seller,
£240K annual turnover

That’s where we come in

Amazon seller,
£240K annual turnover

At Storfund we simply speed up the payment of cash you are owed, enabling you to keep pace with demand without going cap in hand to banks.

Our mission

Our mission is to make ecommerce cash flow.

Our mission
Amazon seller,
$1.3M annual turnover

Passionate about growth

We have the capacity to provide £5B of financing per year to our clients.

 

We are always looking to partner with new marketplaces so we can help our existing clients expand and reach new sellers.

Passionate about growth

Amazon seller,
$1.3M annual turnover

We have the capacity to provide £5B of financing per year to our clients.

We are always looking to partner with new marketplaces so we can help our existing clients expand and reach new sellers.

How we do business

Effortless

Our tech is designed to be effortless for both clients and marketplaces.

Honest

Transparency and fairness. Not just words; evidenced in everything we do.

Ambitious

Our ambition is to make same day payments the norm on every marketplace worldwide.

VIDEO

What sets us apart

Hear from our Head of Client Growth how we got started and what makes us different.

VIDEO

What sets us apart

Hear from our Head of Client Growth how we got started and what makes us different.

Milestones

Mar 2018

Storfund founded in London

Nov 2018

Beta launch and first client payment

Jan 2019

Launch in Amazon Seller Central

Jun 2020

Partnership with Cdiscount

Jun 2021

Partnership with Back Market

Sep 2021

Partnership with PcComponentes

Oct 2021

Landmark deal enabling us to provide £5 billion in annual financing

Jun 2022

Partnership with Fyndiq

Jul 2022

Partnership with Rakuten

George Brintalos, Founder & CEO

“The idea for Storfund actually came from businesses selling apps to App stores.

 

Apple and Google pay app developers every 90 days for downloads, but they have to spend money daily on marketing to get into the top five, top ten download lists. It’s very cash intensive and kills a lot of businesses.

 

We thought: can we do something here to ease the pain? We figured out that actually the bigger opportunity is in ecommerce marketplaces: there are a lot more people selling, and the payment terms are around the same – but the pain is bigger, so we knew the solution would be better received.”