Our story

Sell today,
get paid today

Amazon seller,
$1M annual turnover

How we got here

Ecommerce is all about speed, apart from when it comes to getting paid.

 

Storfund was set up in 2018 by founders and friends George Brintalos and Akbar Ahsan. Their vision was to make immediate payment to ecommerce sellers the norm.

 

See our journey so far.

How we got here

Amazon seller,
€1M annual turnover

Storfund was set up in 2018 by founders and friends George Brintalos and Akbar Ahsan. Their vision was to make immediate payment to ecommerce sellers the norm.

 

See our journey so far.

Success brings problems

How it started

In 1982 Boston Computer Exchange was the first ecommerce marketplace.

New opportunities

Now growing at breakneck speed, 50% of purchases worldwide are made on marketplaces.

Blocked growth

Payment terms mean sellers can wait between 20 - 45 days to be paid for their marketplace sales.

That’s where we come in

At Storfund we simply speed up the payment of cash you are owed, enabling you to keep pace with demand without going cap in hand to banks.

Amazon seller,
£240K annual turnover

That’s where we come in

Amazon seller,
£240K annual turnover

At Storfund we simply speed up the payment of cash you are owed, enabling you to keep pace with demand without going cap in hand to banks.

Akbar Ahsan, Co-founder

“No entrepreneur starts a business in order to manage its cash flow; working with us makes cashflow management easier, leaving entrepreneurs free to focus on growth.”

Akbar Ahsan Co-founder
Amazon seller,
$1.3M annual turnover

Passionate about growth

We have the capacity to provide £5B of financing per year to our clients.

 

We are always looking to partner with new marketplaces so we can help our existing clients expand and reach new sellers.

Passionate about growth

Amazon seller,
€1,3M annual turnover

We have the capacity to provide £5B of financing per year to our clients.

We are always looking to partner with new marketplaces so we can help our existing clients expand and reach new sellers.

How we do business

Effortless

Our tech is designed to be effortless for both clients and marketplaces.

Honest

Transparency and fairness. Not just words; evidenced in everything we do.

Ambitious

Our ambition is to make same day payments the norm on every marketplace worldwide.

VIDEO

What sets us apart

Hear from our Head of Client Growth how we got started and what makes us different.

VIDEO

What sets us apart

Hear from our Head of Client Growth how we got started and what makes us different.

Milestones

Mar 2018

Storfund founded in London

Nov 2018

Beta launch and first client payment

Jan 2019

Launch in Amazon Seller Central

Jun 2020

Partnership with Cdiscount

Jun 2021

Partnership with Back Market

Sep 2021

Partnership with PcComponentes

Oct 2021

Landmark deal enabling us to provide £5 billion in annual financing

Jun 2022

Partnership with Fyndiq

Jul 2022

Partnership with Rakuten

George Brintalos, Founder & CEO

“The idea for Storfund actually came from businesses selling apps to Apple and Google App stores.

 

App owners get paid every 90 days for downloads yet they need to spend money daily on marketing to get their app noticed. We realised marketplace sellers faced an even bigger cash flow problem with goods and Storfund was created as a solution.”