Our story
Sell today,
get paid today
We’re just like you
We are entrepreneurs
Ecommerce is all about speed, apart from when it comes to getting paid. We wanted to change that.
Storfund was set up in 2018 by founders and long-time friends George Brintalos and Akbar Ahsan. Their vision was to make immediate payment to ecommerce sellers the norm.
Like most marketplace sellers, we are ‘bootstrappers’
Our ethos was to set up a solid business from the ground up: we didn’t want to be reliant on one funding round after the other. So we financed our business with our own cash. To date no VC capital has been raised.
We are fast growing
On Amazon, over half of sellers are profitable within their first year. So were we.
We’re just like you
We are entrepreneurs
Ecommerce is all about speed, apart from when it comes to getting paid. We wanted to change that.
Storfund was set up in 2018 by founders and long-time friends George Brintalos and Akbar Ahsan. Their vision was to make immediate payment to ecommerce sellers the norm.
Like most marketplace sellers, we are ‘bootstrappers’
Our ethos was to set up a solid business from the ground up: we didn’t want to be reliant on one funding round after the other. So we financed our business with our own cash. To date no VC capital has been raised.
We are fast growing
On Amazon, over half of sellers are profitable within their first year. So were we.
Success brings problems
How it started
In 1982 Boston Computer Exchange was the first ecommerce marketplace.
New opportunities
Now growing at breakneck speed, 50% of purchases worldwide are made on marketplaces.
Blocked growth
Payment terms mean sellers can wait between 14-60 days to be paid for their marketplace sales.
That’s where we come in
At Storfund we simply speed up the payment of cash you are owed, enabling you to keep pace with demand without going cap in hand to banks.
That’s where we come in
At Storfund we simply speed up the payment of cash you are owed, enabling you to keep pace with demand without going cap in hand to banks.
Our mission is to make ecommerce cash flow.
Passionate about growth
We have the capacity to provide £5B of financing per year to our clients.
We are always looking to partner with new marketplaces so we can help our existing clients expand and reach new sellers.
Passionate about growth
We have the capacity to provide £5B of financing per year to our clients.
We are always looking to partner with new marketplaces so we can help our existing clients expand and reach new sellers.
How we do business
Effortless
Our tech is designed to be effortless for both clients and marketplaces.
Honest
Transparency and fairness. Not just words; evidenced in everything we do.
Ambitious
Our ambition is to make same day payments the norm on every marketplace worldwide.
VIDEO
What sets us apart
Hear from our Head of Turnarounds on how we got started and what makes us different.
VIDEO
What sets us apart
Hear from our Head of Turnarounds on how we got started and what makes us different.
Milestones
Mar 2018
Storfund founded in London
Nov 2018
Beta launch and first client payment
Jan 2019
Launch in Amazon Seller Central
Jun 2020
Partnership with Cdiscount
Jun 2021
Partnership with Back Market
Sep 2021
Partnership with PcComponentes
Oct 2021
Landmark deal enabling us to provide £5 billion in annual financing
Jun 2022
Partnership with Fyndiq
Jul 2022
Partnership with Rakuten
George Brintalos, Founder & CEO
“The idea for Storfund actually came from businesses selling apps to App stores.
Apple and Google pay app developers every 90 days for downloads, but they have to spend money daily on marketing to get into the top five, top ten download lists. It’s very cash intensive and kills a lot of businesses.
We thought: can we do something here to ease the pain? We figured out that actually the bigger opportunity is in ecommerce marketplaces: there are a lot more people selling, and the payment terms are around the same – but the pain is bigger, so we knew the solution would be better received.”