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Amazon seller

Unlocking faster payouts for reliable Amazon cash flow

  1. The Problem

    Sportlädchen, a German sports retailer trading for almost 25 years since opening as a small shop in Cologne, had always been able to fund its growth from its own resources. That changed when Amazon introduced its DD+7 payout terms, delaying when cash reached them – a hit to cash flow they didn’t want to cover from their own funds while still pursuing their growth plans.

  2. The Solution

    Sportlädchen chose Storfund as a financing partner that was simple, fast, and gave them ongoing visibility over their funding. Onboarding was quick and straightforward, and their main early questions were about flexibility – how easily they could step away from the service if they needed to.

  3. Our Impact

    Faster payouts let Sportlädchen put every euro to work more effectively, restocking goods and paying suppliers sooner, without disrupting existing projects. Unlike a bank loan, there’s no fixed term and costs scale with revenue rather than being fixed – giving them more flexibility. What started as a short-term trial has become an ongoing partnership.

Weights on a rack

Jan Deutsch, Sportlädchen

“Although we only really saw Storfund as a short-term solution, we’re staying on as customers because the partnership has been so good.”