Frequently asked questions
Everything you need to know about bringing faster payouts to the businesses on your platform.
Why offer Daily Advance on your platform?
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Why offer Daily Advance alongside credit products?
Daily Advance is not credit, it’s cash flow. It’s not “extra” money like a loan, Merchant Cash Advance or credit line, it’s earned revenue. Getting cash flow right can transform a business.
Daily Advance is typically used by larger businesses. Demand for Daily Advance grows by x4 as businesses grow from small to medium, while demand for credit stays flat.
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How is Daily Advance different to Instant Payouts?
Instant Payouts is a product offered by payments technology companies to speed up settlement times; it does not address the liquidity gap between sale and payout, because the timing of the payout is controlled by the platform’s settlement cycle.
Instant Payouts Daily Advance Speeds up settlement from payment companies Bridges structural gap between sale and platform payment 1–3 day acceleration 14-30+ day acceleration Treasury product Unlocks growth -
What type of businesses use Daily Advance?
Daily Advance is designed for established businesses with consistent sales and high growth potential. Our average customer generates $1.8M in annual revenue, with some exceeding $150M.
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How does Daily Advance benefit partners?
Daily Advance helps partners grow, retain and attract high-performing businesses.
On most platforms, a small percentage of businesses generate the majority of revenue. Giving those businesses faster access to cash flow helps them reinvest sooner, increasing sales on your platform.
Daily Advance also creates a competitive advantage: helping you retain your best businesses and attract businesses looking for new channels to grow.
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Why do businesses want faster access to their revenue?
As businesses scale, their constraint is often the speed of their cash cycle speed. Whether they sell services or goods, faster access to revenue allows them to reinvest more quickly in inventory, marketing, people and expansion. This accelerates growth for both the business and you.
Daily Advance is also typically used by larger businesses; demand for Daily Advance grows by x4 as businesses grow from small to medium, while demand for credit stays flat.
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How is Daily Advance different from invoice financing?
Traditional invoicing financing can’t support businesses who sell via platforms because the problem is no longer collection – it’s access. Bridging the liquidity gap on platforms requires tech capable of reading millions of lines of sales data every day, not traditional invoice-processing.
Why partner with Storfund?
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Why partner with Storfund rather than build our own solution?
The concept behind Daily Advance is simple, delivering it globally is not. Storfund has built the infrastructure required to manage capital, compliance, underwriting, risk and millions of lines of transaction data across platforms globally.
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How is Storfund different from other embedded finance providers?
Most embedded finance providers offer credit products, Storfund offers liquidity: advancing earned revenue before scheduled platform payments. We are integrated with 60+ platforms globally and have advanced more than $2B.
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Where does Storfund’s financing come from?
Storfund provides financing through our own balance sheet, backed by institutional funding partners. This means we control funding decisions and businesses are not passed to third-party lenders.
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What industries does Storfund operate in?
We started out in ecommerce, then expanded to social commerce, then booking and services platforms. We partner directly with platforms and through their platform partners such payment service providers and platform infrastructure providers.
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Can I see examples of partnerships?
Absolutely. Check out the video case study of our partnership with TikTok Shop.
How Daily Advance works
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Does offering Daily Advance change our payment schedule?
Your platform’s payout schedule remains exactly the same. Daily Advance works alongside your existing payout process, giving businesses earlier access to revenue without requiring changes to your payment operations.
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Does this change how we handle refunds or chargebacks?
No. Your existing refund and chargeback processes remain unchanged. Daily Advance is structured around the existing payout cycle and includes buffers to account for these events.
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Do we need to provide capital?
No. Storfund provides the capital and manages funding, risk, and servicing. Partners do not need to commit balance sheet capital.
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Does Daily Advance add risk to our business?
Daily Advance does not add credit risk to your balance sheet; it operates outside the platform’s balance sheet. Storfund manages underwriting, capital, and operational risk.
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How does Storfund protect data/security?
Data security is built into our infrastructure. Storfund is SOC 2 certified and already trusted by some of the world’s largest platforms and payment companies.
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Is Daily Advance a loan?
No. Daily Advance is not a loan. A loan – or any form of credit like Merchant Cash Advance – provides new money that must be repaid over time. Daily Advance simply provides earlier access to your sales revenue. You are not taking on debt – you are accelerating your cash flow.
Many customers combine the two forms of financing: Daily Advance unlocks money for sales you have already made but have not yet received payment for. A credit line supports general overheads, pre-production costs, or unexpected expenses.
How do we integrate with Daily Advance?
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How is Daily Advance integrated?
Daily Advance integrates via API. Partners can offer the product through:
- Referral partnerships
- Hosted widgets
- Fully embedded API integrations
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How quickly can we launch?
Depending on the integration model, Daily Advance can typically be live within weeks.
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What resources do we need from our team?
It depends on the level of integration but usually we collaborate with product, engineering and marketing. We do the heavy lifting, but collaboration ensures we deliver what you need, in the way you need it.
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Which businesses will be eligible?
Daily Advance is designed for businesses who are growing and sell every day. For this reason, not every business will be eligible, but we’ll work with you to make the eligible market as wide as possible.
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Does Storfund provide customer support?
Absolutely. Our Account Management Team operates across two continents, in a dozen languages.
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Will Storfund support the marketing of Daily Advance?
Yes – and we do it in your brand from launch campaigns to ongoing adoption. We partner with some of the biggest platforms in the world and create campaigns in their brands.