New Daily Advance now embedded on Debenhams Learn More

Time is money icon

The structural constraint

Digital commerce is all about speed. Apart from getting paid.

Whether selling goods or services, the platform model depends on a gap between sale and payment. This isn’t a flaw – it’s fundamental: holding funds enables trust, protects buyers and supports dispute resolution. But it creates a second-order problem: businesses don’t get paid for weeks after they fulfil a sale.

The wait between a fulfilled sale and payment averages 20+ days globally. Often longer in sectors like travel and services.

When cash is locked up, businesses reinvest more slowly. Inventory and capacity are constrained, platform GMV grows more slowly.

By embedding our liquidity product, Daily Advance, you can help businesses get paid faster.

Man working on laptop

A new infrastructure layer

You can add liquidity to the ecosystem

Daily Advance gives businesses access to revenue they’ve already earned – the day after they fulfil a sale. By embedding Daily Advance into your infrastructure, you enable your marketplace customers to offer:



Faster access to earnings



Improved seller cash flow



A built-in growth lever for their ecosystem

How it works for businesses selling on marketplaces

You power the marketplace. We power the cash flow.

No change to payout timing. No balance sheet impact for you or your customers. Fully embedded into marketplace workflows. Here’s how it works for businesses selling on marketplaces.

Without Storfund

  • $10,000 sales fulfilled

  • Days 1-20

    Business waits for payment from the platform where they sell

  • Day 21

    Business gets paid $10,000

With Storfund

  • $10,000 sales fulfilled

  • Day 1

    Business gets paid $8,000 (80%)

  • Day 21

    Business gets $2,000 minus a fee

Business case study

Oudlash

Arabian fragrance brand Oudlash, shares how using Daily Advance helped them keep up with viral demand and scale their business.

Get started

You power marketplaces, now power what happens after the sale

Give your customers – and the businesses they serve – a faster way to grow.

Let's talk partnership

Grow your customers, grow your platform

A commercial lever, not just a feature

By enabling faster cash flow, you help your platform customers:

Increase GMV from top-performing businesses

Improve retention of businesses who sell on their platform

Strengthen their proposition

Minimal lift. Immediate value.

We handle the complexity, you extend the capability

  1. We provide:

    Capital, underwriting, operations, ongoing servicing.

  2. You provide:

    Access to your platform customers, distribution through your ecosystem.

  3. No infrastructure build:

    No operational burden. Live in weeks.

Frequently asked questions

Questions?

See all

  • Why offer Daily Advance alongside credit products?

    Daily Advance is not credit, it’s cash flow. It’s not “extra” money like a loan, Merchant Cash Advance or credit line, it’s earned revenue. Getting cash flow right can transform a business.

    Daily Advance is typically used by larger businesses. Demand for Daily Advance grows by x4 as businesses grow from small to medium, while demand for credit stays flat.

  • How is Daily Advance different to Instant Payouts?

    Instant Payouts is a product offered by payments technology companies to speed up settlement times; it does not address the liquidity gap between sale and payout, because the timing of the payout is controlled by the platform’s settlement cycle.

    Instant Payouts Daily Advance
    Speeds up settlement from payment companies Bridges structural gap between sale and platform payment
    1–3 day acceleration 14-30+ day acceleration
    Treasury product Unlocks growth

  • What type of businesses use Daily Advance?

    Daily Advance is designed for established businesses with consistent sales and high growth potential. Our average customer generates $1.8M in annual revenue, with some exceeding $150M.

  • How does Daily Advance benefit partners?

    Daily Advance helps partners grow, retain and attract high-performing businesses.

    On most platforms, a small percentage of businesses generate the majority of revenue. Giving those businesses faster access to cash flow helps them reinvest sooner, increasing sales on your platform.

    Daily Advance also creates a competitive advantage: helping you retain your best businesses and attract businesses looking for new channels to grow.

  • Why do businesses want faster access to their revenue?

    As businesses scale, their constraint is often the speed of their cash cycle speed. Whether they sell services or goods, faster access to revenue allows them to reinvest more quickly in inventory, marketing, people and expansion. This accelerates growth for both the business and you.

    Daily Advance is also typically used by larger businesses; demand for Daily Advance grows by x4 as businesses grow from small to medium, while demand for credit stays flat.

Embed the liquidity layer on your platform.

Tell us about your platform and our partnerships team will show you how it fits.



Let’s talk partnership