Everything you need to know about getting paid faster for your sales on marketplaces and platforms.
Daily Advance gives businesses faster access to revenue they’ve already earned on marketplaces and platforms. Instead of waiting weeks for a payout, businesses receive their revenue the day after they make a sale.
Unlike loans or credit products, Daily Advance is based on sales that have already happened. It shortens the time between sale and payout.
Fast moving businesses who need to increase their cash flow to keep up with demand. Typically, businesses using Daily Advance have over $1M in annual net sales.
Daily Advance shortens your cash cycle – the time between cash leaving your business and getting it back in payouts from your platform. The faster you can recycle your cash, the more you can sell.
See the impact that Daily Advance could have on your business with our growth simulator.
Daily Advance is available on marketplaces and platforms globally including retail ecommerce, social commerce, travel, and services platforms. New platforms are regularly added.
No. Daily Advance is fundamentally different from loans, credit lines, or Merchant Cash Advance. These forms of financing give you new money that must be repaid over time. Daily Advance simply gives you earlier access to revenue you have already earned on a marketplace or platform. You’re not increasing your debt – you’re shortening the time between sale and payment.
Yes. We are registered and supervised for anti-money laundering purposes only by the UK’s Financial Conduct Authority. Our FCA Firm Reference number is 807894.
Once activated, Daily Advance runs automatically every day:
When item is shipped, a service is delivered or an order completed.
Storfund integrates with marketplaces and platforms via API. This means there’s no need to request payments or submit sales data.
You will receive up to 80% of your net, fulfilled sales each day.
Net sales = Gross sales minus fees and refunds.
Fulfilled = Item shipped, booking fulfilled, order completed.
This accounts for potential refunds and chargebacks. The remaining 20% is paid to you on your normal payout schedule.
No. The 80% is advanced from our own money. When your marketplace/platform pays out, we get repaid for our advance, and we immediately send the remaining 20% to you, minus our fee.
There is no limit to how much you can receive each day. For a small number of customers we agree on a daily cap, this will always be discussed with you first.
Daily Advance scales automatically with your sales. If your sales increase, the amount you receive increases. If sales slow down, the amount advanced decreases accordingly.
The next business day after you fulfil a sale.
Yes, you can use your advance for any business costs such as paying suppliers, staff, tax and marketing costs.
Repayment happens automatically when the platform payout occurs. No manual repayments are required by you.
Daily Advance is funded from your earned revenue. If sales slow or refunds increase, advances adjust automatically.
Yes. You can stop at any time.
Daily Advance and a credit line are different forms of financing: a credit line is extra money which needs to be paid back; Daily Advance is money you have already earned, just faster. A credit line has a limit, Daily Advance scales with your sales.
The two work well together. Your credit line is limited so works well for unexpected short term needs, while Daily Advance keeps your cash flowing.
No. Daily Advance is not a loan. A loan – or any form of credit like Merchant Cash Advance – provides new money that must be repaid over time. Daily Advance simply provides earlier access to your sales revenue. You are not taking on debt – you are accelerating your cash flow.
Many customers combine the two forms of financing: Daily Advance unlocks money for sales you have already made but have not yet received payment for. A credit line supports general overheads, pre-production costs, or unexpected expenses.
Daily Advance is not a loan, so it doesn’t have an APR. APR assumes you borrow once and repay over time. Daily Advance is continuous, your balance changes every day. With Daily Advance, there is:
You’re accessing revenue you’ve already earned – not borrowing against the future.
None. No interest, no subscription, no setup fee. Pay for what you receive, stop whenever you want, no cancellation fee.
Typically, users of Daily Advance pay 1% – 2.5% of their net revenue on the platform where they sell.
You can see a personalised fee simulation before committing.
Connect your platform to Storfund and we will run a simulation with your sales data, so you can see:
Here’s how it works:
Example at 0.3%. Your fee will never be higher than this:
When you stop, the fees stop. No fixed term, no long-term commitment.
Watch the 1 minute explainer video
Watch a detailed fee video
Unlike many other tech businesses, we haven’t taken venture capital, so your fees only fund our business. That means we are working for you, not external shareholders. Our clients are valuable to us and we will always try to keep your fee as low as we can.
Storfund’s dashboards combine a high level overview of your fees with transactional detail.
Daily Advance is not a loan, so it doesn’t have an APR. APR assumes you borrow once and repay over time. Daily Advance is continuous, your balance changes every day. With Daily Advance, there is:
You’re accessing revenue you’ve already earned – not borrowing against the future.
Daily Advance is designed for businesses selling goods or services through marketplaces and platforms. Typically businesses must:
Storfund can support sole traders based in the US. Outside of the US, Storfund can only work with businesses that are set up as a registered company, limited liability partnership or similar incorporated entity.
Daily Advance is designed for growing businesses that regularly reinvest revenue into inventory, marketing or operations. Businesses that do not need faster access to revenue, or that do not experience cash flow constraints from payout delays, may not benefit from using it.
No. You can submit one application for all your marketplaces, just select all the marketplaces/platforms where you want to use Daily Advance.
There are two stages to onboarding.
Stage 1:
After Stage 1, we assess your application; we’ll get back to you in 48 hours.
Stage 2
Syncing your sales data – the first step of the application process – takes just 2-3 minutes. Once you have completed this one of our account managers will contact you for an informal discussion, and the information you have supplied will ensure the meeting is tailored to your business, then you can decide if you would like to proceed.
You can be up and running in 48 hours.
In order for us to perform our due diligence checks we need to see your performance data.
On some marketplaces, we have to ask for ”view and edit” access if “view only” isn’t possible. We will never edit any of your information and all of your data is protected by our signed agreement.
No. Daily Advance connects securely via your platform’s approved APIs and does not change your payout terms, account standing, or business metrics. We are authorized by all of the platforms we partner with.
Yes. Daily Advance connects to your platform using secure API integrations. We only access the data required to calculate advances and manage repayments. Storfund operates secure infrastructure and is SOC2 certified.
Your new bank account allows Storfund to receive your payouts – this is how we get repaid for the funds we have advanced to you. We then release the remaining balance of the payout to you.
In some cases, a personal guarantee (PG) may be required from customers. A PG is a director or shareholders promise to repay any funds owed to Storfund by their business, and it must be witnessed by a lawyer. This is standard practice and it is just a way to formally secure our position as we do not have any other form of guarantee on the funds we advance.
Your account manager is there to support you and find a resolution if your business is experiencing any problems.
KYB (Know Your Business) – is a regulatory requirement for financial services providers. Storfund sends a secure link; uploading your information takes 5–10 minutes.
To complete our due diligence checks when applying, you will be asked to provide:
Daily Advance accounts for this by only advancing 80% of the previous day’s fulfilled sales. The remaining 20% stays within the normal payout cycle, which provides a buffer for refunds, returns or chargebacks before the final payout is released.
If your platform fees and refunds are higher than the amount of sales you fulfilled on a particular day, your sales will be negative, that means we won’t advance anything on this day. But this isn’t a problem, your next advance will be lower than usual to get your total advances back to 80% of your total sales.
Advances adjust automatically if your refunds or chargebacks increase.
Your payout schedule stays the same. The amount at payout will be reduced by the advance already paid out plus the fee – but your total cash is the same, just front-loaded.
What happens on a day when there’s a payout?
Step 1: We get repaid for the advances you have received from us.
Step 2: We deduct your fee
Step 3: The remainder is released to you.
Example: Let’s say your platform releases $100
Step 1: We get repaid $80
Step 2: We take our fee of $2
Step 3: You receive the remainder of $18
Your marketplace or platform holds your sales revenue in escrow – that means it is your money, simply waiting for them to release it. Even if they go bust, this money will be paid out.
Contact Storfund to stop. Once advances owed to Storfund have been repaid from your next payout(s), then you can reconnect your own bank account to your marketplace or platform.
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