Receive your Amazon reserve on Day 1. No waiting for DD+7

What is Amazon DD+7 and how sellers can manage the 7-Day payout delay


Amazon DD+7 is a payout policy introduced by Amazon that means sellers receive their funds 7 days after the confirmed delivery date (DD+7) of each order. Under this system:

  • Payment is triggered by delivery confirmation
  • Funds are held for 7 additional days
  • Sellers no longer receive disbursement immediately after shipment
  • Cash flow is directly tied to delivery timing
  • DD+7 effectively extends the working capital cycle for Amazon sellers.  

In recent years, Amazon has progressively tightened its payment terms for marketplace sellers, transitioning many to a DD+7 model under which funds are disbursed seven days after confirmed delivery rather than at the point of order. In 2023, the company postponed the rollout for some sellers following backlash from businesses and pressure from government ministers. However, it has confirmed that the remaining sellers who have not yet been moved to the new structure will transition to DD+7 on March 19.

How Amazon seller payments worked before DD+7

Previously, many sellers were paid based on shipment date or periodic settlement cycles. DD+7 shifts the timing to: Delivery date + 7 days.

This change increases the time between:

  • Paying suppliers
  • Funding inventory
  • Covering ads and logistics
  • Receiving Amazon revenue

For fast-growing sellers, this delay can create a significant cash flow gap.

Why did Amazon introduce DD+7?

Amazon introduced DD+7 to align seller payouts more closely with confirmed customer delivery, ensuring that funds are released only after orders are successfully received.

This approach helps reduce fraud and chargeback exposure, strengthens marketplace financial controls, and standardizes disbursement risk management across its platform. While these changes improve operational and financial safeguards for Amazon, they also extend the cash conversion cycle for sellers, increasing working capital pressure—particularly for fast-growing brands. 

What problems does DD+7 create for sellers?

DD+7 impacts:

  1. Inventory replenishment
    Sellers must reorder stock before receiving payment for recently delivered items.
  2. Advertising spend
    PPC campaigns often require upfront spend while revenue is delayed.
  3. Supplier terms
    Many manufacturers require deposits or upfront payment.
  4. Growth scaling
    The faster you grow, the larger the payout gap becomes.

In simple terms: The more you sell, the more capital gets locked in transit.

How big is the DD+7 cash flow gap?

The impact depends on:

  • Daily sales volume
  • Delivery speed
  • Return rate
  • Advertising spend
  • Supplier payment terms 

For high-velocity brands, DD+7 can mean:

  • 2–3+ weeks of capital tied up
  • Six or seven figures sitting in pending delivery
  • Increased reliance on credit cards or loans

How can sellers manage Amazon DD+7?

There are several approaches:

Option 1: Use internal cash reserves
This works for established sellers but slows growth.
Option 2: Extend supplier terms
Not always possible, especially with overseas manufacturers.
Option 3: Use credit cards or bank lending
Traditional debt often:
– Requires personal guarantees
– Has fixed repayments
– Adds balance sheet pressure
Option 4: Use a payout acceleration solution
A payout acceleration platform allows sellers to access revenue immediately instead of waiting for DD+7 settlement.

What is a DD+7 payout acceleration platform?

A DD+7 payout acceleration platform:

  • Advances funds once orders are shipped
  • Bridges the 7-day delay after delivery
  • Is directly integrated with Amazon seller accounts
  • Scales with revenue 

This model converts: Delivery-date cash flow → immediate working capital

How Daily Advance from Storfund solves the Amazon DD+7 problem

Storfund is a financing platform that solves the Amazon DD+7 payout delay with Daily Advance. Instead of waiting for Amazon’s delivery-plus-7-day settlement schedule, Storfund:

  • Pays sellers as soon as goods are shipped
  • Advances funds against confirmed sales
  • Integrates directly with Amazon
  • Scales automatically with seller revenue

This allows sellers to:

  • Reorder inventory faster
  • Increase ad spend confidently
  • Avoid expensive short-term debt
  • Maintain growth momentum despite DD+7

In simple terms: Daily Advance from Storfund replaces the delayed Amazon payout with immediate access to revenue.

Is Storfund a loan?

No. Storfund is not a traditional term loan. There are:

  • No fixed monthly repayments
  • No long-term debt structure

Read more about Daily Advance vs a line of credit.

Who should consider a DD+7 solution?

DD+7 financing is typically relevant for:

  • High-growth Amazon brands
  • Sellers with long supplier lead times
  • Businesses spending heavily on PPC
  • Sellers scaling internationally
  • Brands turning inventory 6+ times per year

If DD+7 is slowing your growth, a payout acceleration solution may be appropriate.

Storfund is also available on TikTok Shop, Back Market, ManoMano and all the Mirakl marketplaces. By getting paid faster for your marketplace sales you can restock immediately, meet demand and grow your business.

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