We are entrepreneurs
Storfund was set up in 2018 by founders and long-time friends George Brintalos and Akbar Ahsan. Their vision was to make immediate payment to ecommerce sellers the norm.
Like most marketplace sellers, we are ‘bootstrappers’
Our ethos was to set up a solid business from the ground up: we didn’t want to be reliant on one funding round after the other. So we financed our business with our own cash. To date no VC capital has been raised.
We are fast growing
On Amazon, over half of sellers are profitable within their first year. So were we.
In 1982 Boston Computer Exchange was the first ecommerce marketplace.
Now growing at breakneck speed, 50% of purchases worldwide are made on marketplaces.
Payment terms mean sellers can wait between 14-60 days to be paid for their marketplace sales.
At Storfund we simply speed up the payment of cash sellers are owed, enabling them to keep pace with demand without going cap in hand to banks.
How it worksOur mission
We have the capacity to provide £5B of financing per year to our clients.
We are always looking to partner with new platforms so we can reach new sellers and help our existing clients expand.
01
Our tech is designed to be effortless for both clients and our platform partners.
02
Transparency and fairness. Not just words; evidenced in everything we do.
03
Our ambition is to make same day payments the norm on every marketplace worldwide.
Storfund founded in London
Beta launch and first client payment
Launch in Amazon Seller Central
Integration with Mirakl API
Partnership with Cdiscount
Partnership with Back Market
Partnership with PcComponentes
Landmark deal enabling us to provide £5 billion in annual financing
Partnership with Fyndiq
Partnership with Rakuten
Partnership with ManoMano
Partnership with Kaufland
Launch in Amazon Vendor Central
Release of embedded financing solution
Partnership with Mangopay
Payment partnership with J.P. Morgan
Became part of Amazon’s Payment Service Provider Program
Partnership with TikTok Shop
“The idea for Storfund actually came from businesses selling apps to App stores.
Apple and Google pay app developers every 90 days for downloads, but they have to spend money daily on marketing to get into the top five, top ten download lists. It’s very cash intensive and kills a lot of businesses.
We thought: can we do something here to ease the pain? We figured out that actually the bigger opportunity is in ecommerce marketplaces: there are a lot more people selling, and the payment terms are around the same – but the pain is bigger, so we knew the solution would be better received.”
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20/01/2025
4 min read
TikTok Shop, a marketplace embedded within the app, hosts around half a million sellers, many of them small businesses. What does the reversal of the ban mean for them?
17/01/2025
4 min read
Storfund makes The Sunday Times 100 Tech 2025 list, which ranks Britain's fastest-growing private tech companies.