Daily Advance, Storfund’s embedded cash flow solution, launches on the Castorama marketplace, giving thousands of businesses faster access to their sales revenue.
London, [DATE]: Storfund has announced a new partnership with Castorama France that will enable businesses selling on its marketplace to access their sales revenue as soon as they sell.
The partnership will see Storfund’s Daily Advance embedded directly within the Castorama marketplace, making the solution available to thousands of businesses selling DIY, home and garden products on one of France’s best-known retail brands.
Daily Advance solves one of ecommerce’s biggest challenges: the gap between making a sale and receiving payment. Marketplaces hold funds after transactions to protect customers and facilitate refunds, but this can create cash flow challenges for businesses who need to continually invest in stock, operations and growth.
By using Daily Advance, Castorama marketplace businesses can receive their money as soon as goods are shipped, giving them greater control over their cash flow.
The launch strengthens Storfund’s position in the French marketplace ecosystem, following partnerships with Back Market and Mirakl Connect. It also marks Storfund’s first launch with Kingfisher, the international home improvement group which operates more than 1,900 stores across seven countries.
Founded by Christian Dubois, Castorama transformed French retail by introducing the country’s first large DIY superstore. Today, the company continues this commitment to innovation through its marketplace, helping businesses reach millions of customers across France.
Séverine Geoffroy, Directrice Market Place, Castorama, commented on the launch: “Faster access to funds can make a huge difference for marketplace merchants – improving cash flow, unlocking growth, and helping sellers reinvest in stock and service more quickly. We’re excited that through our partnership with Storfund, merchants on the Castorama marketplace will now be able to access funds faster and scale with greater confidence.”
Joep Backx, Sales Director at Storfund, said: “The most successful marketplaces understand that supporting businesses goes beyond connecting them with customers. Growth depends on the entire ecosystem working effectively — and cash flow is a critical part of that.
“Castorama has always been a brand built around making change possible, so we’re delighted to partner with them as they bring embedded liquidity to their marketplace. As more leading platforms recognise the importance of cash flow, Daily Advance is becoming an essential part of the infrastructure businesses need to grow.”
The partnership follows another year of strong momentum for Storfund, which has now advanced more than $2 billion to businesses globally and is integrated with more than 60 platforms. Storfund’s partnership with TikTok Shop US was recently recognised at Money20/20, where it won Gold for Partnerships and Strategic Alliances.
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