We’re Money 20/20 Award Winners! Proud to announce that Storfund has won GOLD in the 2025 Money Awards for Partnerships & Strategic Alliances

We’re just like you

We are entrepreneurs

Storfund was set up in 2018 by founders and long-time friends George Brintalos and Akbar Ahsan. Their vision was to make immediate payment to ecommerce sellers the norm.

Like most marketplace sellers, we are ‘bootstrappers’

Our ethos was to set up a solid business from the ground up: we didn’t want to be reliant on one funding round after the other. So we financed our business with our own cash. To date no VC capital has been raised.

We are fast growing

On Amazon, over half of sellers are profitable within their first year. So were we.

See our journey so far

Success brings problems

How it started

In 1982 Boston Computer Exchange was the first ecommerce marketplace.

New opportunities

Now growing at breakneck speed, 50% of purchases worldwide are made on marketplaces.

Blocked growth

Payment terms mean sellers can wait between 14-60 days to be paid for their marketplace sales.

That’s where we come in

At Storfund we simply speed up the payment of cash sellers are owed, enabling them to keep pace with demand without going cap in hand to banks.

How it works

Our mission

Our mission is to make ecommerce cash flow.

Passionate about growth

We have the capacity to provide £5B of financing per year to our clients.

We are always looking to partner with new platforms so we can reach new sellers and help our existing clients expand.

Our platform partnerships

How we do business

01

Effortless

Our tech is designed to be effortless for both clients and our platform partners.

02

Honest

Transparency and fairness. Not just words; evidenced in everything we do.

03

Ambitious

Our ambition is to make same day payments the norm on every marketplace worldwide.

Milestones

2018

Mar

Storfund founded in London

Nov

Beta launch and first client payment

Jan

Launch in Amazon Seller Central

May

Integration with Mirakl API

Jun

Partnership with Cdiscount

Jun

Partnership with Back Market

Sep

Partnership with PcComponentes

Oct

Landmark deal enabling us to provide £5 billion in annual financing

Jun

Partnership with Fyndiq

Jul

Partnership with Rakuten

Jul

Partnership with ManoMano

Sep

Partnership with Kaufland

Oct

Launch in Amazon Vendor Central

Nov

Release of embedded financing solution

Jan

Partnership with Mangopay

Feb

Payment partnership with J.P. Morgan

Mar

Became part of Amazon’s Payment Service Provider Program

Sep

Partnership with TikTok Shop

Apr

Now available on over 50 marketplaces

May

Partnership with Mirakl

George Brintalos, Founder & CEO

“The idea for Storfund actually came from businesses selling apps to App stores.

Apple and Google pay app developers every 90 days for downloads, but they have to spend money daily on marketing to get into the top five, top ten download lists. It’s very cash intensive and kills a lot of businesses.

We thought: can we do something here to ease the pain? We figured out that actually the bigger opportunity is in ecommerce marketplaces: there are a lot more people selling, and the payment terms are around the same – but the pain is bigger, so we knew the solution would be better received.”

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