{"id":4101,"date":"2026-07-10T10:01:47","date_gmt":"2026-07-10T09:01:47","guid":{"rendered":"https:\/\/storfund.com\/?p=4101"},"modified":"2026-07-10T10:01:47","modified_gmt":"2026-07-10T09:01:47","slug":"storfund-expands-european-marketplace-footprint-with-castorama-france-partnership","status":"publish","type":"post","link":"https:\/\/storfund.com\/it\/storfund-expands-european-marketplace-footprint-with-castorama-france-partnership\/","title":{"rendered":"Storfund expands European marketplace footprint with Castorama France partnership"},"content":{"rendered":"\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"wp-block-paragraph\"><em>Daily Advance, Storfund\u2019s embedded cash flow solution, launches on the Castorama marketplace, giving thousands of businesses faster access to their sales revenue<\/em>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">London, [DATE]: Storfund has announced a new partnership with Castorama France that will enable businesses selling on its marketplace to access their sales revenue as soon as they sell.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The partnership will see Storfund\u2019s Daily Advance embedded directly within the Castorama marketplace, making the solution available to thousands of businesses selling DIY, home and garden products on one of France\u2019s best-known retail brands.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Daily Advance solves one of ecommerce\u2019s biggest challenges: the gap between making a sale and receiving payment. Marketplaces hold funds after transactions to protect customers and facilitate refunds, but this can create cash flow challenges for businesses who need to continually invest in stock, operations and growth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">By using Daily Advance, Castorama marketplace businesses can receive their money as soon as goods are shipped, giving them greater control over their cash flow.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The launch strengthens Storfund\u2019s position in the French marketplace ecosystem, following partnerships with Back Market and Mirakl Connect. It also marks Storfund\u2019s first launch with Kingfisher, the international home improvement group which operates more than 1,900 stores across seven countries.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Founded by Christian Dubois, Castorama transformed French retail by introducing the country\u2019s first large DIY superstore. Today, the company continues this commitment to innovation through its marketplace, helping businesses reach millions of customers across France.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u00e9verine Geoffroy, Directrice Market Place, Castorama, commented on the launch: \u201cFaster access to funds can make a huge difference for marketplace merchants &#8211; improving cash flow, unlocking growth, and helping sellers reinvest in stock and service more quickly. We\u2019re excited that through our partnership with Storfund, merchants on the Castorama marketplace will now be able to access funds faster and scale with greater confidence.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Joep Backx, Sales Director at Storfund, said: \u201cThe most successful marketplaces understand that supporting businesses goes beyond connecting them with customers. Growth depends on the entire ecosystem working effectively \u2014 and cash flow is a critical part of that.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cCastorama has always been a brand built around making change possible, so we\u2019re delighted to partner with them as they bring embedded liquidity to their marketplace. As more leading platforms recognise the importance of cash flow, Daily Advance is becoming an essential part of the infrastructure businesses need to grow.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The partnership follows another year of strong momentum for Storfund, which has now advanced more than $2 billion to businesses globally and is integrated with more than 60 platforms. Storfund\u2019s partnership with TikTok Shop US was recently recognised at Money20\/20, where it won Gold for Partnerships and Strategic Alliances.<\/p>\n<\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Daily Advance, Storfund\u2019s embedded cash flow solution, launches on the Castorama marketplace, giving thousands of businesses faster access to their sales revenue.<\/p>","protected":false},"author":3,"featured_media":4108,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[112],"tags":[121,127,132,131,116],"class_list":["post-4101","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases","tag-ecommerce","tag-fintech","tag-marketplaces","tag-mirakl","tag-storfund"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.9 (Yoast SEO 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