{"id":3242,"date":"2024-11-01T11:15:41","date_gmt":"2024-11-01T11:15:41","guid":{"rendered":"https:\/\/storfund.com\/?p=3242"},"modified":"2026-01-28T14:00:47","modified_gmt":"2026-01-28T14:00:47","slug":"5-ways-cash-flow-fuels-growth","status":"publish","type":"post","link":"https:\/\/storfund.com\/fr\/5-ways-cash-flow-fuels-growth\/","title":{"rendered":"5 fa\u00e7ons dont les flux de tr\u00e9sorerie alimentent la croissance"},"content":{"rendered":"
\n

L'expression \u00ab les flux de tr\u00e9sorerie sont l'\u00e9l\u00e9ment vital des entreprises \u00bb est bien connue, mais quelle est l'importance des rentr\u00e9es d'argent pour les entreprises d'e-commerce ?<\/p>\n\n\n\n

Lorsqu'il s'agit d'entreprises \u00e0 croissance rapide, il semble que la compr\u00e9hension et la gestion de l'impact des flux de tr\u00e9sorerie puissent faire la diff\u00e9rence entre un succ\u00e8s \u00e0 long terme et des ventes en perte de vitesse.<\/p>\n\n\n\n

Voici 5 id\u00e9es sur la fa\u00e7on dont les flux de tr\u00e9sorerie d\u00e9bloquent la croissance et vous aident \u00e0 g\u00e9rer une entreprise d'e-commerce \u00ab pr\u00eate \u00e0 saisir les opportunit\u00e9s \u00bb.<\/p>\n\n\n\n

1. Le flux de tr\u00e9sorerie n'est pas un b\u00e9n\u00e9fice<\/h4>\n\n\n\n

L'une des choses les plus surprenantes, c'est que les entreprises rentables peuvent \u00e9chouer.<\/p>\n\n\n\n

Un revenu net positif ne garantit pas la stabilit\u00e9 financi\u00e8re d'une entreprise ni son succ\u00e8s futur. Une entreprise peut toujours faire faillite, m\u00eame si elle g\u00e9n\u00e8re des b\u00e9n\u00e9fices, si elle a un niveau d'endettement \u00e9lev\u00e9, une tr\u00e9sorerie insuffisante et des dettes telles que le loyer et l'argent d\u00fb aux fournisseurs et aux employ\u00e9s.<\/p>\n\n\n\n

C'est en g\u00e9rant efficacement les entr\u00e9es et les sorties de fonds, ainsi qu'en surveillant les co\u00fbts op\u00e9rationnels, qu'une entreprise peut r\u00e9ussir \u00e0 long terme.<\/p>\n\n\n\n

Disposer de r\u00e9serves de tr\u00e9sorerie de deux \u00e0 trois mois pour couvrir les op\u00e9rations et les achats de stocks permet aux entreprises de faire face aux turbulences du march\u00e9 et d'agir rapidement lorsque des opportunit\u00e9s de vente se pr\u00e9sentent.<\/p>\n\n\n\n

2. Les flux de tr\u00e9sorerie sont importants pour les investisseurs<\/h4>\n\n\n\n

Toute entreprise \u00e0 la recherche d'un financement pourrait \u00eatre surprise que les investisseurs ne se focalisent pas sur le b\u00e9n\u00e9fice comme facteur d\u00e9cisif dans l'\u00e9valuation de la viabilit\u00e9 d'une entreprise.<\/p>\n\n\n\n

Les b\u00e9n\u00e9fices peuvent \u00eatre manipul\u00e9s, par exemple en gonflant la valeur des stocks ou en enregistrant les recettes avant la livraison des marchandises. Il n'est pas facile de fausser les \u00e9tats des flux de tr\u00e9sorerie, car il s'agit d'un simple enregistrement des entr\u00e9es et des sorties d'argent.<\/p>\n\n\n\n

C'est la raison pour laquelle les investisseurs pr\u00e9f\u00e8rent d\u00e9terminer la sant\u00e9 d'une entreprise sur la base des flux de tr\u00e9sorerie, car m\u00eame s'il existe une opportunit\u00e9 de croissance, l'expansion est tr\u00e8s gourmande en liquidit\u00e9s. Les stocks, l'\u00e9quipement, le nouveau personnel et les co\u00fbts de marketing sont autant d'\u00e9l\u00e9ments qui s'additionnent et les pr\u00eateurs doivent avoir la certitude que l'entreprise peut se permettre de rembourser des dettes suppl\u00e9mentaires.<\/p>\n\n\n\n

Le flux de tr\u00e9sorerie est l'indicateur le plus clair de la sant\u00e9 financi\u00e8re d'une entreprise.<\/p>\n\n\n\n

3. Les flux de tr\u00e9sorerie sont importants pour les fournisseurs<\/h4>\n\n\n\n

Le maintien d'une tr\u00e9sorerie saine permet \u00e0 une entreprise de faire face \u00e0 ses obligations \u00e0 court terme, parmi lesquelles figurent les paiements aux fournisseurs.<\/p>\n\n\n\n

Les fournisseurs sont des entreprises comme les autres et leur tr\u00e9sorerie est essentielle car ils g\u00e8rent leurs propres co\u00fbts op\u00e9rationnels et leurs d\u00e9penses en mat\u00e9riel. C'est pourquoi il est courant que les fournisseurs offrent des conditions favorables aux entreprises capables d'effectuer des paiements plus rapides.<\/p>\n\n\n\n

En payant les fournisseurs plus t\u00f4t et en obtenant de meilleurs prix, les vendeurs am\u00e9liorent leurs marges. Ainsi, en faisant les choses correctement, tout le monde en profitera, ce qui se traduira par un flux de tr\u00e9sorerie positif.<\/p>\n\n\n\n

4. Les flux de tr\u00e9sorerie sont importants sur les marketplaces<\/h4>\n\n\n\n

Les vendeurs d'e-commerce ne sont pas sans savoir que les paiements sont loin d'\u00eatre \u00e0 la hauteur de la vitesse des ventes sur les marketplaces.<\/p>\n\n\n\n

Les retards de 14 jours ou plus sont monnaie courante et l'argent retenu est de l'argent que les vendeurs ne peuvent pas utiliser. Des probl\u00e8mes se posent si votre stock est faible ou \u00e9puis\u00e9, car cela compromet votre classement dans les ventes, et vous pouvez perdre des ventes au profit d'un concurrent.<\/p>\n\n\n\n

Disposer de liquidit\u00e9s vous permet de g\u00e9rer vos marketplaces ainsi que vos marges.<\/p>\n\n\n\n

5. La tr\u00e9sorerie acc\u00e9l\u00e8re la croissance<\/h4>\n\n\n\n

Il arrive que la recherche acad\u00e9mique apporte des \u00e9l\u00e9ments int\u00e9ressants.<\/p>\n\n\n\n

Il y a quelques ann\u00e9es, des \u00e9conomistes se sont pench\u00e9s sur le d\u00e9but des ann\u00e9es 2000 pour comprendre comment les entreprises chinoises avaient atteint des taux de croissance tr\u00e8s \u00e9lev\u00e9s \u00e0 l'\u00e9poque. Ils ont constat\u00e9 que les entreprises priv\u00e9es qui ont connu une croissance rapide ne d\u00e9pendaient pas de l'acc\u00e8s aux march\u00e9s de capitaux ext\u00e9rieurs. Ce qui leur a permis de cro\u00eetre, c'est l'abondance des liquidit\u00e9s.<\/p>\n\n\n\n

En creusant un peu, ils ont d\u00e9couvert que les entreprises qui avaient enregistr\u00e9 une croissance de plus de 8 % par an pr\u00e9sentaient un \u00ab ratio flux de tr\u00e9sorerie\/total des actifs \u00bb moyen de plus de 8 %.<\/a><\/p>\n\n\n\n

Ce ratio indique la capacit\u00e9 d'une entreprise \u00e0 g\u00e9n\u00e9rer des flux de tr\u00e9sorerie par rapport \u00e0 son actif total. Lorsqu'il est faible, il indique une mauvaise gestion des stocks, une lenteur des recouvrements ou des d\u00e9penses d'investissement \u00e9lev\u00e9es.<\/p>\n\n\n\n

En plus d'indiquer si une entreprise est efficace, un flux de tr\u00e9sorerie positif stimule la croissance. Comme l'a dit un vendeur \u00e0 Storfund : \u00ab Recevoir de l'argent chaque jour plut\u00f4t qu'une fois tous les mois et demi nous a permis de fonctionner plus rapidement, de commander plus souvent, de lancer de nouveaux produits de mani\u00e8re plus harmonieuse. \u00bb<\/p>\n\n\n\n

Obtenir rapidement l'argent des ventes change la donne. Regardez cette vid\u00e9o et vous verrez comment l'am\u00e9lioration d'un cycle de tr\u00e9sorerie peut faire passer les ventes de 700 000 euros \u00e0 1 million d'euros sur une p\u00e9riode d'un an<\/a>.<\/p>\n\n\n\n

Cela repr\u00e9sente une augmentation de 42 % des ventes, simplement en raccourcissant le cycle de tr\u00e9sorerie de 15 jours.<\/p>\n\n\n\n

Soyez pr\u00eat \u00e0 saisir les opportunit\u00e9s<\/h5>\n\n\n\n

Le flux de tr\u00e9sorerie est l'\u00e9l\u00e9ment vital de l'entreprise. Il indique la performance actuelle de votre entreprise, mais d\u00e9termine \u00e9galement son potentiel de croissance pour l'avenir.<\/p>\n\n\n\n

Si vos clients veulent ce que vous vendez, une tr\u00e9sorerie lente ne devrait pas entraver une croissance rapide.<\/p>\n\n\n\n

La bonne nouvelle, c'est qu'avec Storfund, vous pouvez maintenir vos stocks \u00e0 un niveau aussi \u00e9lev\u00e9 que l'int\u00e9r\u00eat de vos consommateurs et continuer \u00e0 faire prosp\u00e9rer votre entreprise. Contactez-nous pour savoir comment commencer<\/a>.<\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

L'expression \u00ab les flux de tr\u00e9sorerie sont l'\u00e9l\u00e9ment vital des entreprises \u00bb est bien connue, mais quelle est l'importance des rentr\u00e9es d'argent pour les entreprises d'e-commerce ?<\/p>","protected":false},"author":3,"featured_media":2599,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[115],"tags":[121,124,123,122,116],"class_list":["post-3242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-ecommerce","tag-get-paid-faster","tag-marketplace-payment-terms","tag-marketplace-sellers","tag-storfund"],"acf":[],"yoast_head":"\n5 ways cash flow fuels growth<\/title>\n<meta name=\"description\" content=\"The saying \u2018cash flow is the lifeblood of business\u2019 is a familiar one but how significant is the inflow of money to ecommerce businesses?\" \/>\n<meta name=\"robots\" content=\"index, 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