{"id":1536,"date":"2023-02-16T10:16:00","date_gmt":"2023-02-16T10:16:00","guid":{"rendered":"https:\/\/storfund.com\/?p=1536"},"modified":"2026-01-28T13:53:54","modified_gmt":"2026-01-28T13:53:54","slug":"why-ecommerce-cash-cycles-matter-2","status":"publish","type":"post","link":"https:\/\/storfund.com\/fr\/why-ecommerce-cash-cycles-matter-2\/","title":{"rendered":"Pourquoi les cycles de tr\u00e9sorerie du e-commerce sont-ils importants ?"},"content":{"rendered":"<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\" id=\"h-what-is-an-ecommerce-cash-cycle\">Qu'est-ce qu'un cycle de tr\u00e9sorerie en e-commerce ?<\/h3>\n\n\n\n<p>Un cycle de tr\u00e9sorerie, \u00e9galement appel\u00e9 cycle de conversion des liquidit\u00e9s, est essentiellement la dur\u00e9e n\u00e9cessaire \u00e0 une entreprise pour convertir ses stocks en liquidit\u00e9s.<\/p>\n\n\n\n<p>Mesur\u00e9 en jours, ce cycle peut varier consid\u00e9rablement en fonction du type d'entreprise.<\/p>\n\n\n\n<p>Lorsque les entreprises vendent sur des marketplaces, les cycles de tr\u00e9sorerie peuvent \u00eatre particuli\u00e8rement longs car, contrairement \u00e0 la vente au d\u00e9tail traditionnelle ou aux sites web directs, les entreprises ne re\u00e7oivent pas de paiement de leurs clients au moment pr\u00e9cis o\u00f9 elles vendent.<\/p>\n\n\n\n<p>Lorsque les consommateurs ach\u00e8tent sur une marketplace, celle-ci retient les fonds avant de payer le vendeur afin de permettre les remboursements et les retours. Il s'agit des \u00ab d\u00e9lais de paiement \u00bb, qui varient d'une marketplace \u00e0 l'autre, mais qui peuvent aller jusqu'\u00e0 60 jours, ce qui signifie que le cycle de tr\u00e9sorerie d'un vendeur (nombre de jours entre le paiement du stock \u00e0 son fournisseur et la r\u00e9ception du paiement de la marketplace) peut aller jusqu'\u00e0 100 jours.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-why-a-shorter-cash-cycle-is-better\">Pourquoi un cycle de tr\u00e9sorerie plus court est-il pr\u00e9f\u00e9rable ?<\/h4>\n\n\n\n<p>Il est \u00e9vident qu'un cycle de tr\u00e9sorerie plus court est pr\u00e9f\u00e9rable \u00e0 un cycle plus long ; moins vous avez de liquidit\u00e9s immobilis\u00e9es dans les stocks, plus vous pourrez r\u00e9aliser de ventes et de b\u00e9n\u00e9fices.<\/p>\n\n\n\n<p>Des cycles de tr\u00e9sorerie plus courts peuvent aider votre entreprise \u00e0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>R\u00e9pondre \u00e0 la demande<\/li>\n\n\n\n<li>Augmenter les b\u00e9n\u00e9fices<\/li>\n<\/ul>\n\n\n\n<p>Paiements plus rapides = cycles de tr\u00e9sorerie plus courts = b\u00e9n\u00e9fices plus \u00e9lev\u00e9s.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-cash-cycle-video\">Vid\u00e9o sur le cycle de tr\u00e9sorerie<\/h4>\n\n\n\n<p>Dans cet exemple vid\u00e9o, avec un cycle de tr\u00e9sorerie de 50 jours et des ventes de 10 000 \u20ac, vous auriez sept cycles de tr\u00e9sorerie et 70 000 \u20ac de ventes sur une p\u00e9riode d'un an.<\/p>\n\n\n\n<p>Si vous raccourcissez votre cycle de tr\u00e9sorerie de 15 jours (c'est-\u00e0-dire si vous commandez davantage de stocks pour les vendre 15 jours plus t\u00f4t), vous aurez dix cycles de tr\u00e9sorerie de 35 jours au cours de la m\u00eame ann\u00e9e, et des ventes de 100 000 euros.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-wrap\"><iframe loading=\"lazy\" title=\"Why cash cycles matter in ecommerce\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/uxsRU7FtlZI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"bg-colorway-gray pv-x-large\">\n    <div class=\"section section--large\">\n        <div class=\"section__inner\">\n            <blockquote class=\"quote quote--large\">\n                                    <cite data-animate=\"fade-up\">Akbar Ahsan,<br \/>\r\nCo-founder<\/cite>\n                                <p>\u00ab Raccourcir votre cycle de tr\u00e9sorerie, m\u00eame de quelques jours, peut faire une diff\u00e9rence significative, surtout si votre entreprise est en pleine croissance \u00bb.<\/p>\n            <\/blockquote>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading\" id=\"h-how-to-shorten-your-ecommerce-cash-cycle-and-improve-cash-flow\">Comment raccourcir le cycle de tr\u00e9sorerie de votre e-commerce et am\u00e9liorer votre flux de tr\u00e9sorerie ?<\/h4>\n\n\n\n<p>Pour combler l'\u00e9cart (et donc raccourcir la dur\u00e9e du cycle) entre l'achat des stocks et le paiement par votre marketplace, les vendeurs peuvent recourir \u00e0 l'\u00e9pargne personnelle, aux cartes de cr\u00e9dit et \u00e0 des solutions de financement des flux de tr\u00e9sorerie.<\/p>\n\n\n\n<p>Le service Storfund permet aux entreprises d'augmenter leur tr\u00e9sorerie tout en se d\u00e9veloppant \u00e0 un rythme soutenu, car vous ne recevez que l'argent qui vous a \u00e9t\u00e9 avanc\u00e9 sur ce que vous avez d\u00e9j\u00e0 vendu. Comme nous payons g\u00e9n\u00e9ralement 15 jours plus vite que les marketplaces, si vous avez actuellement un cycle de tr\u00e9sorerie de 30 jours, celui-ci sera divis\u00e9 par deux gr\u00e2ce \u00e0 Storfund, ce qui se traduira par une augmentation de 100 % des ventes annuelles.<\/p>\n\n\n\n<p>\u00catre pay\u00e9 pour vos ventes sur la marketplace d\u00e8s que vous vendez, et donc \u00eatre en mesure de se r\u00e9approvisionner plus rapidement, est un moyen cl\u00e9 de raccourcir votre cycle de tr\u00e9sorerie. Mais il y a aussi d'autres choses que vous pouvez faire :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Comprenez votre stock<\/strong>&nbsp;: votre stock est essentiellement de l'argent immobilis\u00e9 jusqu'\u00e0 ce que vous le vendiez, donc en optimisant votre stock, vous ne devriez avoir que ce dont vous avez vraiment besoin, et plus ou moins en fonction de la popularit\u00e9 de votre produit. Un stock r\u00e9duit vous permettra \u00e9galement de r\u00e9agir rapidement aux produits en vogue et \u00e0 l'\u00e9volution du march\u00e9.&nbsp;<a href=\"https:\/\/storfund.com\/fr\/how-to-improve-your-amazon-cash-flow\/\">En savoir plus sur la gestion des stocks.<\/a>.<\/li>\n\n\n\n<li><strong>N\u00e9gociez avec vos fournisseurs<\/strong>&nbsp;- \u00c9tablissez de bonnes relations avec vos fournisseurs afin de pouvoir leur demander de meilleures conditions de paiement. Quelques jours ou semaines suppl\u00e9mentaires peuvent faire une grande diff\u00e9rence dans votre cycle de tr\u00e9sorerie.<\/li>\n<\/ul>\n\n\n\n<p>Des d\u00e9lais de paiement trop longs vous obligent \u00e0 attendre des liquidit\u00e9s pour vous r\u00e9approvisionner, alors qu'en \u00e9tant pay\u00e9 plus rapidement pour vos ventes sur la marketplace, vous pouvez vous r\u00e9approvisionner imm\u00e9diatement.<\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Un cycle de tr\u00e9sorerie, \u00e9galement appel\u00e9 cycle de conversion des liquidit\u00e9s, est essentiellement la dur\u00e9e n\u00e9cessaire \u00e0 une entreprise pour convertir ses stocks en liquidit\u00e9s.<\/p>","protected":false},"author":3,"featured_media":2612,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[115],"tags":[],"class_list":["post-1536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Understanding Ecommerce Cash Cycles: Why They Matter<\/title>\n<meta name=\"description\" content=\"Gain insight into ecommerce cash cycles to understand why they matter and learn why shorter cash cycles provide better returns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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