{"id":3279,"date":"2024-11-29T12:03:35","date_gmt":"2024-11-29T12:03:35","guid":{"rendered":"https:\/\/storfund.com\/?p=3279"},"modified":"2024-11-29T12:03:36","modified_gmt":"2024-11-29T12:03:36","slug":"small-business-really-big-opportunity","status":"publish","type":"post","link":"https:\/\/storfund.com\/es\/small-business-really-big-opportunity\/","title":{"rendered":"Peque\u00f1os negocios, grandes oportunidades"},"content":{"rendered":"
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Peque\u00f1os negocios, grandes oportunidades<\/h2>\n\n\n\n

Cuando piensas en la industria, hay una cosa que Estados Unidos y Reino Unido tienen en com\u00fan. Las peque\u00f1as y medianas empresas (PYMES) representan alrededor del 99 % del tejido empresarial de ambos pa\u00edses; un porcentaje tambi\u00e9n aplicable a la Uni\u00f3n Europea.<\/p>\n\n\n\n

Las pymes son la base de nuestras econom\u00edas y, para los vendedores independientes del sector e-commerce, hay tres factores que est\u00e1n creando una era de oportunidades sin precedentes: el alcance de los marketplaces, la revoluci\u00f3n del flujo de caja y el acceso a recursos y herramientas gratuitas.<\/p>\n\n\n\n

Internacionalizaci\u00f3n<\/h2>\n\n\n\n

Los marketplaces dependen del \u00e9xito de sus vendedores para crecer, por lo que no es de extra\u00f1ar que est\u00e9n dise\u00f1ados para estos \u00faltimos puedan prosperar. Los vendedores independientes constituyen m\u00e1s del 60 % de las ventas de Amazon, que, al igual que otros marketplaces importantes, se rinde a su potencial. Amazon, por ejemplo, anunci\u00f3 recientemente que las pymes polacas vendieron ni m\u00e1s ni menos que una media de un producto por segundo en 2023.<\/a>.<\/p>\n\n\n\n

Los marketplaces ofrecen un escaparate con alcance global, permitiendo que una pyme de M\u00e1nchester puede atraer de inmediato a clientes de Mil\u00e1n o Manila. Es por eso por lo que los grandes marketplaces incluyen servicios adicionales de log\u00edstica, almacenamiento, gesti\u00f3n de pedidos y atenci\u00f3n al cliente. Algo de lo que se beneficia el 65 % de las pymes de Amazon Reino Unido, que es el porcentaje de minoristas que exportan a otros pa\u00edses; una cifra muy superior a la media del pa\u00eds (12 %).<\/p>\n\n\n\n

Expandirse globalmente es ahora posible gracias a la infraestructura y recursos que proporcionan los marketplaces. Antes, dar el salto a nuevos mercados requer\u00eda de a\u00f1os de desarrollo para una empresa. Hoy, los marketplaces ofrecen una soluci\u00f3n instant\u00e1nea e integral, permitiendo a los vendedores centrarse \u00fanicamente en sus productos, sus proveedores y en superar las expectativas de sus clientes.<\/p>\n<\/div><\/div>\n\n\n\n

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Los vendedores independientes constituyen m\u00e1s del 60 % de las ventas de Amazon<\/h3>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n
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Ventas y pagos m\u00e1s r\u00e1pidos<\/h3>\n\n\n\n

El e-commerce ofrece la posibilidad de vender 24\/7 a clientes potenciales de todo el mundo. Sin embargo, aunque crecer r\u00e1pidamente siempre es positivo, implica ciertos riesgos que hay que saber controlar.<\/p>\n\n\n\n

Los marketplaces dependen de la confianza de los consumidores y de satisfacer sus expectativas. Cualquier vendedor sabe que, para que un producto aparezca entre los primeros resultados de b\u00fasqueda, debe conseguir calificaciones altas en par\u00e1metros como la calidad del producto y el servicio de atenci\u00f3n al cliente. Un producto sin stock, o con pocas existencias, hace que pierda posiciones en el ranking. Desde el punto de vista del marketplace, es una estrategia l\u00f3gica, pues si un cliente no encuentra lo que busca al instante, es probable que salga de la plataforma y que el marketplace pierda la venta.<\/p>\n\n\n\n

La situaci\u00f3n se complica si el sitio de tu competidor est\u00e1 mejor posicionado. No solo suman una venta, sino que tambi\u00e9n tienen la oportunidad de establecer una relaci\u00f3n directa y duradera con ese cliente. Un buen flujo de caja es clave para evitar el desabastecimiento, y es por eso por lo que cobrar r\u00e1pidamente es tan importante. La buena noticia es que los vendedores con potencial de crecimiento pueden evitar los retrasos en los pagos y recibir ingresos al d\u00eda siguiente para reponer su stock. Y lo que es mejor a\u00fan, acortar los ciclos de caja para acelerar las ventas. M\u00e1s informaci\u00f3n aqu\u00ed<\/a>.<\/p>\n<\/div><\/div>\n\n\n\n

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El e-commerce ofrece la posibilidad de vender 24\/7 a clientes potenciales de todo el mundo.<\/p>\n <\/blockquote>\n <\/div>\n <\/div>\n<\/div>\n\n\n\n

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Recursos para impulsar el crecimiento<\/h3>\n\n\n\n

Dado que crecimiento del marketplace es directamente proporcional al crecimiento de los vendedores, no es sorprendente que inviertan en herramientas y canales para impulsar sus ventas.<\/p>\n\n\n\n

Ya sea a trav\u00e9s de programas de marketing integrales o innovaciones regulares para agilizar la publicaci\u00f3n de productos, de lo que no cabe duda es de que los marketplaces est\u00e1n comprometidos con la formaci\u00f3n de sus vendedores. Por ejemplo, Amazon anunci\u00f3 recientemente que los vendedores de Francia, Alemania, Italia, Espa\u00f1a y Reino Unido ahora pueden aprovechar las ventajas de la IA generativa.<\/p>\n\n\n\n

Con solo introducir unos pocos detalles del producto, la herramienta se encarga de analizar, enriquecer y generar contenido listo para su publicaci\u00f3n. Alrededor del 77 % de los usuarios afirma que la herramienta les he permitido ahorrar tiempo y, lo que a\u00fan es m\u00e1s interesante, el 72 % asegura que ha mejorado su rentabilidad.<\/p>\n\n\n\n

Adem\u00e1s de los marketplaces, que requieren de una b\u00fasqueda directa del producto, existen otros canales en los que pueden expandirse. TikTok Shop, por ejemplo, dedica sus esfuerzos a ayudar a los vendedores a mejorar sus habilidades como creadores. Su TikTok Shop Academy ofrece un ampl\u00edsimo cat\u00e1logo de recursos educativos que abarcan desde la creaci\u00f3n de contenido atractivo hasta estrategias de venta en vivo.<\/p>\n\n\n\n

Comprar durante una transmisi\u00f3n en directo es una pr\u00e1ctica muy com\u00fan en el sudeste asi\u00e1tico. No tanto en Europa y Estados Unidos, donde TikTok Shop ofrece informaci\u00f3n y consejos \u00fatiles para que sus vendedores de estas regiones puedan mejorar sus habilidades r\u00e1pidamente.<\/p>\n\n\n\n

TikTok Shop se lanz\u00f3 en septiembre de 2023 y, menos de un a\u00f1o despu\u00e9s, en junio de 2024, uno de sus vendedores de EE. UU. ya hab\u00eda recaudado su primer mill\u00f3n de d\u00f3lares en ventas a trav\u00e9s de las transmisiones en vivo. Si echamos un vistazo a sus ambiciosos planes de crecimiento, parece evidente que esta red social seguir\u00e1 apostando por la capacitaci\u00f3n de sus vendedores.<\/p>\n\n\n\n

A fin de cuentas, los marketplaces ganan cuando sus vendedores ganan, por lo que les conviene seguir invirtiendo en herramientas, log\u00edstica y formaci\u00f3n para estimular sus ventas. Si a\u00f1adimos esto a que ahora pueden acceder a pagos instant\u00e1neos, no cabe duda de que los vendedores e-commerce con proyecci\u00f3n pueden prosperar en este entorno revolucionario.<\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

Los marketplaces dependen del \u00e9xito de sus vendedores para crecer, por lo que no es de extra\u00f1ar que est\u00e9n dise\u00f1ados para estos \u00faltimos puedan prosperar. Los vendedores independientes constituyen m\u00e1s del 60 % de las ventas de Amazon, que, al igual que otros marketplaces importantes, se rinde a su potencial.<\/p>","protected":false},"author":3,"featured_media":2596,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[115],"tags":[117,121,124,122,116,118],"class_list":["post-3279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-amazon","tag-ecommerce","tag-get-paid-faster","tag-marketplace-sellers","tag-storfund","tag-tiktok-shop"],"acf":[],"yoast_head":"\nThe Opportunity for Marketplace Businesses<\/title>\n<meta name=\"description\" content=\"Small business, (really) big opportunity: How marketplaces are transforming the landscape for small and medium-sized enterprises.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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