{"id":3242,"date":"2024-11-01T11:15:41","date_gmt":"2024-11-01T11:15:41","guid":{"rendered":"https:\/\/storfund.com\/?p=3242"},"modified":"2026-01-28T14:00:47","modified_gmt":"2026-01-28T14:00:47","slug":"5-ways-cash-flow-fuels-growth","status":"publish","type":"post","link":"https:\/\/storfund.com\/es\/5-ways-cash-flow-fuels-growth\/","title":{"rendered":"5 maneras en las que el flujo de caja acelera tu crecimiento"},"content":{"rendered":"
\n

Todos hemos escuchado alguna vez aquello de 'la liquidez es la savia que mantiene viva cualquier empresa', pero \u00bfhasta qu\u00e9 punto influye la entrada de efectivo en el \u00e9xito de los negocios e-commerce?<\/p>\n\n\n\n

Cuando se trata de empresas en pleno proceso de expansi\u00f3n, entender y gestionar el impacto del flujo de caja puede marcar la diferencia entre un crecimiento sostenido o una ca\u00edda de las ventas.<\/p>\n\n\n\n

A continuaci\u00f3n encontrar\u00e1s 5 casos en los que el flujo de caja puede acelerar el crecimiento y optimizar la gesti\u00f3n de un negocio e-commerce con proyecci\u00f3n.<\/p>\n\n\n\n

1. Flujo de caja no es lo mismo que beneficios<\/h4>\n\n\n\n

A muchos les sorprende saber que incluso los negocios rentables pueden fracasar.<\/p>\n\n\n\n

Un rendimiento neto positivo no garantiza la estabilidad financiera de una empresa ni su \u00e9xito futuro. Incluso generando ganancias, una empresa puede llegar a quebrar si tiene una deuda elevada, problemas de flujo de caja y compromisos financieros como alquileres y pagos pendientes a proveedores y empleados.<\/p>\n\n\n\n

Administrar eficazmente la entrada y salida de efectivo y controlar los costes operativos es fundamental para que las empresas perduren en el tiempo.<\/p>\n\n\n\n

Contar con reservas de efectivo suficientes para cubrir dos o tres meses de operaciones y compras de inventario permite a las empresas hacer frente a las fluctuaciones del mercado y responder r\u00e1pidamente al aumento de la demanda.<\/p>\n\n\n\n

2. El flujo de caja es importante para los inversores<\/h4>\n\n\n\n

Cualquier negocio que busque financiaci\u00f3n puede sorprenderse al comprobar que los inversores no consideran los beneficios como un factor decisivo a la hora de evaluar su viabilidad.<\/p>\n\n\n\n

Los beneficios pueden manipularse, por ejemplo, inflando el valor del inventario o registrando ingresos antes de enviar los productos. Los estados de las cuentas, en cambio, son m\u00e1s dif\u00edciles de falsear, ya que son un registro directo del dinero que entra y sale.<\/p>\n\n\n\n

Es por eso por lo que los inversores suelen basarse en el flujo de caja para determinar la salud de una empresa, ya que, aunque existan oportunidades de crecimiento, expandirse requiere de una gran cantidad de efectivo. Si los costes de inventario, equipo, personal y marketing aumentan, los prestamistas necesitan estar seguros de que la empresa podr\u00e1 asumir pagos adicionales de deuda.<\/p>\n\n\n\n

El flujo de caja es, pues, el indicador m\u00e1s claro de la salud financiera de una empresa.<\/p>\n\n\n\n

3. El flujo de caja es importante para los proveedores<\/h4>\n\n\n\n

Mantener un flujo de caja saludable garantiza que una empresa pueda cumplir con sus obligaciones a corto plazo, como pagar a sus proveedores.<\/p>\n\n\n\n

Al igual que cualquier otra empresa, los proveedores dependen del flujo de caja, ya que deben cubrir sus propios costes operativos y gastos de material. Por esta raz\u00f3n, suelen ofrecer mejores condiciones a las empresas que pagan con mayor rapidez.<\/p>\n\n\n\n

Pagar antes a los proveedores y negociar mejores precios permite a los vendedores aumentar sus m\u00e1rgenes. Si se hace correctamente, todos salen beneficiados; algo que solo se consigue con un flujo de caja positivo.<\/p>\n\n\n\n

4. El flujo de caja es importante en los marketplaces<\/h4>\n\n\n\n

Los vendedores e-commerce son muy conscientes de que el ritmo de sus ventas va mucho m\u00e1s r\u00e1pido que los ciclos de pago de los marketplaces.<\/p>\n\n\n\n

Que tengan el dinero de sus ventas retenido durante 14 d\u00edas o m\u00e1s es lo habitual y esto les impide ponerlo a trabajar. Si tienes poco inventario o te quedas sin stock, tu posici\u00f3n en el ranking de ventas puede verse afectado, haci\u00e9ndote perder clientes en favor de tus competidores.<\/p>\n\n\n\n

Tener efectivo disponible te permite gestionar tanto tus marketplaces como tus m\u00e1rgenes.<\/p>\n\n\n\n

5. El flujo de caja acelera el crecimiento<\/h4>\n\n\n\n

A menudo, las investigaciones acad\u00e9micas arrojan datos sumamente interesantes.<\/p>\n\n\n\n

Hace unos a\u00f1os, un equipo de economistas estudi\u00f3 la d\u00e9cada de los 2000 para comprender c\u00f3mo las empresas chinas hab\u00edan logrado tasas de crecimiento tan altas durante dicho periodo. Se observ\u00f3 que las empresas privadas que hab\u00edan crecido tan r\u00e1pidamente no depend\u00edan de capital externo; sino de un flujo de efectivo abundante.<\/p>\n\n\n\n

Al hacer un an\u00e1lisis m\u00e1s profundo, tambi\u00e9n descubrieron que las empresas que hab\u00edan logrado un crecimiento superior al 8 % anual ten\u00edan, a su vez, un \u2018ratio de flujo de caja sobre activos totales\u2019 superior al 8 %.<\/a><\/p>\n\n\n\n

Este ratio refleja la capacidad de una empresa para generar liquidez con respecto a sus activos totales. Un ratio bajo puede indicar una mala gesti\u00f3n de los inventarios, retrasos en los cobros o un gasto de capital elevado.<\/p>\n\n\n\n

Adem\u00e1s de reflejar la eficiencia de una empresa, un flujo de caja positivo estimula su crecimiento. Tal y como se\u00f1ala un vendedor de Storfund: \"Recibir dinero cada d\u00eda en lugar de cada mes y medio nos ha permitido operar con mayor rapidez, hacer pedidos m\u00e1s frecuentemente y lanzar nuevos productos de manera m\u00e1s efectiva\".<\/p>\n\n\n\n

Disponer r\u00e1pidamente del dinero generado por tus ventas es un cambio transformador. Echa un vistazo a este video para entender c\u00f3mo mejorar el flujo de caja puede hacer que un negocio pase de 700 000 a 1 mill\u00f3n de euros en ventas en el transcurso de un a\u00f1o.<\/a>.<\/p>\n\n\n\n

Esto equivale a un aumento de m\u00e1s del 42 % en ventas, simplemente acortando 15 d\u00edas el ciclo de caja.<\/p>\n\n\n\n

Prep\u00e1rate para aprovechar las oportunidades de crecimiento<\/h5>\n\n\n\n

El flujo de capital es el pilar fundamental de un negocio; no solo sirve para medir el rendimiento actual de tu empresa, sino tambi\u00e9n su potencial de crecimiento futuro.<\/p>\n\n\n\n

Si los consumidores quieren comprar tus productos, un flujo de caja lento puede frenar tu crecimiento.<\/p>\n\n\n\n

La buena noticia es que, con Storfund, puedes hacer frente a la demanda y conseguir que tu negocio siga creciendo sin restricciones. P\u00f3ngase en contacto para saber c\u00f3mo empezar<\/a>.<\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"

Todos hemos escuchado alguna vez aquello de 'la liquidez es la savia que mantiene viva cualquier empresa', pero \u00bfhasta qu\u00e9 punto influye la entrada de efectivo en el \u00e9xito de los negocios e-commerce?<\/p>","protected":false},"author":3,"featured_media":2599,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[115],"tags":[121,124,123,122,116],"class_list":["post-3242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-ecommerce","tag-get-paid-faster","tag-marketplace-payment-terms","tag-marketplace-sellers","tag-storfund"],"acf":[],"yoast_head":"\n5 ways cash flow fuels growth<\/title>\n<meta name=\"description\" content=\"The saying \u2018cash flow is the lifeblood of business\u2019 is a familiar one but how significant is the inflow of money to ecommerce businesses?\" \/>\n<meta name=\"robots\" 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