{"id":1536,"date":"2023-02-16T10:16:00","date_gmt":"2023-02-16T10:16:00","guid":{"rendered":"https:\/\/storfund.com\/?p=1536"},"modified":"2026-01-28T13:53:54","modified_gmt":"2026-01-28T13:53:54","slug":"why-ecommerce-cash-cycles-matter-2","status":"publish","type":"post","link":"https:\/\/storfund.com\/es\/why-ecommerce-cash-cycles-matter-2\/","title":{"rendered":"Por qu\u00e9 los ciclos de caja son fundamentales para los e-commerce"},"content":{"rendered":"<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\" id=\"h-what-is-an-ecommerce-cash-cycle\">\u00bfQu\u00e9 es el ciclo de caja en la industria e-commerce?<\/h3>\n\n\n\n<p>Un ciclo de caja, o ciclo de conversi\u00f3n de efectivo, es el tiempo que tarda tu negocio en convertir el inventario en efectivo.<\/p>\n\n\n\n<p>Este ciclo se mide en d\u00edas y puede variar notablemente dependiendo del tipo de negocio que tengas.<\/p>\n\n\n\n<p>En el caso concreto de los negocios que operan dentro de un marketplace, los ciclos de efectivo suelen ser especialmente largos, ya que, a diferencia de los comercios tradicionales o sitios web directos, no reciben el pago de sus clientes en el momento de la venta.<\/p>\n\n\n\n<p>Cuando un consumidor realiza una compra en un marketplace, la plataforma retiene esos fondos antes de transferirlos al vendedor para gestionar posibles devoluciones o reembolsos. Aunque los \u2018plazos de pago\u2019 pueden diferir de un marketplace a otro, estos suelen rondar los 60 d\u00edas, lo que significa que el ciclo de caja de un vendedor (n\u00famero de d\u00edas que transcurren desde se invierte en stock y hasta que el marketplace te paga por la venta de este) puede alargarse hasta los 100 d\u00edas.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-why-a-shorter-cash-cycle-is-better\">Por qu\u00e9 es importante acortar tu ciclo de caja<\/h4>\n\n\n\n<p>Obviamente, cuanto m\u00e1s corto sea tu ciclo de caja, mejor, ya que tu efectivo estar\u00e1 menos tiempo anclado a tu inventario, permiti\u00e9ndote as\u00ed maximizar tus ventas y rentabilidad.<\/p>\n\n\n\n<p>Acortar tus ciclos de caja permite a tu negocio:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Hacer frente a la demanda<\/li>\n\n\n\n<li>Incrementar tu margen de ganancias<\/li>\n<\/ul>\n\n\n\n<p>Pagos m\u00e1s r\u00e1pidos = ciclos de caja m\u00e1s cortos = mayor margen de ganancias.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-cash-cycle-video\">Video sobre el ciclo de caja<\/h4>\n\n\n\n<p>En el ejemplo que te mostramos en este video, con un ciclo de caja de 50 d\u00edas y unas ventas por valor de 10 000 \u20ac, completar\u00edas siete ciclos de caja y recaudar\u00edas 70 000 \u20ac en ventas en el transcurso de un a\u00f1o.<\/p>\n\n\n\n<p>Si restaras 15 d\u00edas a tu ciclo de caja (es decir, compraras m\u00e1s inventario para vender 15 d\u00edas antes), tendr\u00edas diez ciclos de 35 d\u00edas en el mismo a\u00f1o y alcanzar\u00edas los 100 000 \u20ac de ventas.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"video-wrap\"><iframe loading=\"lazy\" title=\"Why cash cycles matter in ecommerce\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/uxsRU7FtlZI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n<\/div><\/div>\n\n\n\n<div class=\"bg-colorway-gray pv-x-large\">\n    <div class=\"section section--large\">\n        <div class=\"section__inner\">\n            <blockquote class=\"quote quote--large\">\n                                    <cite data-animate=\"fade-up\">Akbar Ahsan,<br \/>\r\nCo-founder<\/cite>\n                                <p>\u201cAcortar tu ciclo de caja, aunque sea por unos pocos d\u00edas, puede tener un gran impacto en la capacidad de crecimiento de tu negocio, especialmente si est\u00e1 en pleno proceso de expansi\u00f3n\u201d.<\/p>\n            <\/blockquote>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading\" id=\"h-how-to-shorten-your-ecommerce-cash-cycle-and-improve-cash-flow\">C\u00f3mo acortar tu ciclo de efectivo e-commerce y mejorar tu flujo caja<\/h4>\n\n\n\n<p>Para corregir el desfase (y reducir la duraci\u00f3n del ciclo) entre la compra de inventario y el pago del marketplace, los vendedores pueden echar mano de sus ahorros personales, recurrir a tarjetas de cr\u00e9dito o buscar soluciones de financiaci\u00f3n de flujo de caja.<\/p>\n\n\n\n<p>El servicio de Storfund permite a los negocios incrementar su flujo de caja y crecer a un ritmo controlado, pues solo est\u00e1s obteniendo un adelantado de las ventas que ya has efectuado. Dado que pagamos 15 d\u00edas antes que los marketplaces, si tu ciclo de caja actual es de 30 d\u00edas, Storfund lo reducir\u00e1 a la mitad, lo que se traduce en un aumento del 100 % en tus ventas anuales.<\/p>\n\n\n\n<p>Recibir el pago de tus ventas al instante y poder reabastecerte m\u00e1s r\u00e1pidamente son cruciales para acortar tu flujo de caja, pero eso no es todo lo que puedes hacer:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Entiende tu inventario.<\/strong>&nbsp;Tu stock es, en esencia, dinero que tienes bloqueado hasta que se vende. Es por eso por lo que, para optimizar tu inventario, deber\u00edas mantener solo lo que realmente necesitas, ajustando la cantidad seg\u00fan la popularidad de tu producto. Un inventario reducido te permitir\u00e1 adaptarte m\u00e1s r\u00e1pidamente a las tendencias y fluctuaciones del mercado.&nbsp;<a href=\"https:\/\/storfund.com\/es\/how-to-improve-your-amazon-cash-flow\/\">M\u00e1s informaci\u00f3n sobre la gesti\u00f3n de inventario.<\/a>.<\/li>\n\n\n\n<li><strong>Negocia con tus proveedores.<\/strong>&nbsp;Reforzar la relaci\u00f3n con tus proveedores te permitir\u00e1 negociar mejores plazos de pago. A\u00f1adir unos d\u00edas o semanas extra puede tener un impacto significativo en tu ciclo de caja.<\/li>\n<\/ul>\n\n\n\n<p>Si los largos periodos de liquidaci\u00f3n de los marketplaces te obligan a tener que esperar para poder reabastecerte, cobrar las ventas de tu marketplace al instante te permitir\u00e1 comprar stock m\u00e1s r\u00e1pidamente y hacer frente a la demanda.<\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Un ciclo de caja, o ciclo de conversi\u00f3n de efectivo, es el tiempo que tarda tu negocio en convertir el inventario en efectivo.<\/p>","protected":false},"author":3,"featured_media":2612,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[115],"tags":[],"class_list":["post-1536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"acf":[],"yoast_head":"<!-- This site is optimized with the 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