{"id":1561,"date":"2023-07-11T11:02:00","date_gmt":"2023-07-11T10:02:00","guid":{"rendered":"https:\/\/storfund.com\/?p=1561"},"modified":"2026-01-28T13:56:49","modified_gmt":"2026-01-28T13:56:49","slug":"amazon-change-to-delivery-date-based-reserve","status":"publish","type":"post","link":"https:\/\/storfund.com\/en\/amazon-change-to-delivery-date-based-reserve\/","title":{"rendered":"Are you ready for Amazon\u2019s change to a Delivery Date Based Reserve?"},"content":{"rendered":"
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In the summer of 2023 Amazon announced they would be moving all its sellers to a Delivery Date Based Reserve policy, meaning a significant change in the way Amazon sellers get paid.<\/p>\n\n\n\n

Here we explore what the change means and how Storfund can help.<\/p>\n\n\n\n

The two groups of Amazon sellers<\/strong> affected by the policy change are:<\/p>\n\n\n\n

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  1. Sellers who currently have a \u2018shipment date\u2019 reserve i.e. sellers who get paid based on the day they ship <\/li>\n\n\n\n
  2. Sellers who have never had a reserve applied before<\/li>\n<\/ol>\n\n\n\n

    These sellers will be moved to a Delivery Date Based Reserve<\/strong> policy, which essentially means their payments are going to be unavailable for longer. <\/p>\n\n\n\n

    The reason for the policy change Amazon says is \u201cto unify base reserve policies for all selling partners\u201d, adding that a delivery date based reserve has been the \u201cstandard for selling partners since 2016\u201d.<\/p>\n\n\n\n

    In short, some sellers \u2013 mainly older sellers \u2013 have benefited from a more generous approach to payments, now everyone will see similar delays to their payments.<\/p>\n\n\n\n

    How will it work?<\/h4>\n\n\n\n

    Amazon has said this policy change \u201cwill only defer the availability of your funds according to the delivery date of the order plus seven days\u201d. This means that most sellers will wait 10 days to get paid (1-3 days for delivery, 7 days for payment) but it could be even longer.<\/p>\n\n\n\n

    First, the reserve policy isn\u2019t improving. Amazon\u2019s base reserve policy determines a sellers \u2018reserve\u2019; the amount of money held back to ensure there are enough funds to cover refunds, claims and chargebacks from customers. This means that sellers who currently see a delay of 14 days between their sale and getting paid for that sale because of the reserve, could be looking at around 20 days from next month. <\/p>\n\n\n\n

    Second, given payment is now tied to the delivery date your cash flow will be affected when delivery is delayed. For example, not all packages are scanned in, some providers do not deliver on weekends\/ public holidays and occasionally there are postal strikes and other factors causing delays.<\/p>\n\n\n\n

    This move will no doubt hit sellers\u2019 cash flow and Amazon sellers are rightly concerned that the extra waiting period will leave them unable to reorder stock and meet customer demand.<\/p>\n\n\n\n

    Amazon’s DDBR policy – learn more<\/h4>\n\n\n\n

    Storfund’s Lukas Wurzinger talks to Orange Klik about the implications and how Amazon sellers can minimise the impact on their cash flow.<\/p>\n\n\n\n

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