{"id":1556,"date":"2023-06-22T11:55:00","date_gmt":"2023-06-22T10:55:00","guid":{"rendered":"https:\/\/storfund.com\/?p=1556"},"modified":"2026-01-28T13:56:17","modified_gmt":"2026-01-28T13:56:17","slug":"preparing-your-amazon-business-for-prime-day","status":"publish","type":"post","link":"https:\/\/storfund.com\/en\/preparing-your-amazon-business-for-prime-day\/","title":{"rendered":"Preparing your Amazon business for Prime Day"},"content":{"rendered":"<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 class=\"wp-block-heading\" id=\"h-what-is-amazon-prime-day\">What is Amazon Prime Day?<\/h3>\n\n\n\n<p>Amazon Prime Day is a highly anticipated sales event where Amazon and its third-party sellers offer big discounts, deals and promotions to Prime members.&nbsp;<\/p>\n\n\n\n<p>Started in 2015 to celebrate 20 years of Amazon,&nbsp;Amazon has announced the date for its longest Prime Day sale yet &#8211; running from 8-11 July 2025.<\/p>\n\n\n\n<p>With over 200 million consumers taking advantage of deals, 2022\u2019s event saw record sales of over $11.2 billion worldwide, and\u00a0<a href=\"https:\/\/www.digitalcommerce360.com\/article\/amazon-prime-day-sales\/\" target=\"_blank\" rel=\"noreferrer noopener\">was the third year in a row that marketplace sales grew faster than the sales of Amazon\u2019s own goods.<\/a><\/p>\n\n\n\n<p>The good news is that most Amazon sellers will naturally benefit from the increased traffic over the sale period, but to really increase your sales, here\u2019s five tips you could consider for your business for Prime Day 2025.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-five-tips-to-prepare-your-business-for-prime-day-2025\">Five tips to prepare your business for Prime Day 2025<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Offer discounts<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Obviously you will want to create discounts and deals during the Prime Day event. You can do this in a few ways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Set Automated Pricing to stay competitive<\/li>\n\n\n\n<li>Use Amazon Coupons&nbsp;<\/li>\n\n\n\n<li>Make manual price adjustments<\/li>\n\n\n\n<li>Apply Lightning Deals<\/li>\n<\/ul>\n\n\n\n<p>Some coupons will need to be submitted to Amazon in advance, they will give you a deadline.<\/p>\n\n\n\n<p>2.<strong>&nbsp;Stock enough inventory<\/strong><\/p>\n\n\n\n<p>The last thing you want to happen is to run out of items in demand. If you\u2019ve been selling for a while you will have a sense of how much your sales spiked on previous Prime Days. If you\u2019re an FBA seller then Amazon will have given you a deadline to get your stock to them by.&nbsp;<a href=\"\/en\/how-to-improve-your-amazon-cash-flow\/\">More on optimising your inventory<\/a>.<\/p>\n\n\n\n<p>3.&nbsp;<strong>Increase your advertising spend<\/strong><\/p>\n\n\n\n<p>Make sure customers can find your listings on Prime Day by boosting your brand\u2019s visibility, both on and off Amazon. There\u2019s more competition for clicks and conversions during this event, so you could consider promoting your offers on social media.<\/p>\n\n\n\n<p>4.<strong>&nbsp;Consider your product lines<\/strong><\/p>\n\n\n\n<p>Obviously some products will be more in demand than others, if you\u2019ve thought about extending your product lines it\u2019s useful to know that last Prime Day the\u00a0<a href=\"https:\/\/www.practicalecommerce.com\/prime-day-2022-recap-sales-categories-more#:~:text=The%20top%20categories%20consumers%20purchased,2%25%20joining%20during%20the%20event.\" target=\"_blank\" rel=\"noreferrer noopener\">top categories US consumers purchased were household essentials, health and beauty and electronics.<\/a><\/p>\n\n\n\n<p>5.<strong>&nbsp;Optimise your product listings &amp; boost reviews<\/strong><\/p>\n\n\n\n<p>Make sure your product listings are accurate and descriptive, and that they include images and the right keywords, as this will increase the chances of conversion. Product ratings and reviews do a lot to convert your listings, don\u2019t underestimate how much customers rely on what other buyers have to say about your products.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"bg-colorway-gray pv-x-large\">\n    <div class=\"section section--large\">\n        <div class=\"section__inner\">\n            <div class=\"icon-content\">\n                                    <span class=\"icon-content__icon icon-content__icon--gold icon-content__icon--arrow-up-large\" data-animate=\"fade-up\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"82.39309\" height=\"82.38956\" viewbox=\"0 0 82.39309 82.38956\"><defs><style>.bf4a6b60-16d2-4b96-bd48-47caa36f6693,.e0e3d4aa-b0f0-4ab0-8c76-e66901aad28a{fill:none}.eac18eaf-6b52-4dc0-bcf2-e58b24eaeec2{clip-path:url(#f57452e5-85e5-4ee4-8aee-e676fd18d547)}.e0e3d4aa-b0f0-4ab0-8c76-e66901aad28a{stroke:#1a1110;stroke-miterlimit:10;stroke-width:4px}<\/style><clippath transform=\"translate(-41.01149 -46.30317)\"><rect class=\"bf4a6b60-16d2-4b96-bd48-47caa36f6693\" x=\"24.85281\" y=\"24.85281\" width=\"120\" height=\"120\" transform=\"translate(-35.14719 84.85281) rotate(-45)\"\/><\/clippath><\/defs><g data-name=\"Layer 2\"><g data-name=\"Layer 1\"><g data-name=\"Group 8653\"><g data-name=\"Group 8652\" class=\"eac18eaf-6b52-4dc0-bcf2-e58b24eaeec2\"><path data-name=\"Path 3737\" class=\"e0e3d4aa-b0f0-4ab0-8c76-e66901aad28a\" d=\"M42.4257,48.30317H121.401l.00354,78.97888\" transform=\"translate(-41.01149 -46.30317)\" vector-effect=\"non-scaling-stroke\"\/><line data-name=\"Line 3222\" class=\"e0e3d4aa-b0f0-4ab0-8c76-e66901aad28a\" x1=\"1.41421\" y1=\"80.97534\" x2=\"80.38956\" y2=\"2\" vector-effect=\"non-scaling-stroke\"\/><\/g><\/g><\/g><\/g><\/svg>                    <\/span>\n                                <div class=\"icon-content__txt\">\n                    <h2>Marketplace sales overtake the sales of Amazon\u2019s own goods during Prime Day<\/h2>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading\" id=\"h-keep-up-with-demand-and-never-lose-a-sale\">Keep up with demand and never lose a sale<\/h4>\n\n\n\n<p>Most of these tips, having enough inventory, increasing marketing spend and expanding product lines all have something in common; they require capital. Which, if you are waiting on Amazon payouts for your sales, can be squeezed.&nbsp;<\/p>\n\n\n\n<p>At Storfund we have the capacity to provide $5B of financing per year to our clients. As we approach one of the biggest sales days of the year, our high funding power will ensure you get paid as soon as you sell and don\u2019t run out of cash.<\/p>\n\n\n\n<p>Storfund pays you for your Amazon marketplace sales as soon as you sell, therefore&nbsp;<a href=\"\/en\/why-ecommerce-cash-cycles-matter-2\/\">shortening your cash cycle<\/a>&nbsp;and providing you faster cash flow to quickly reinvest it in stock, marketing etc.<\/p>\n\n\n\n<p>Good cash flow is key to the growth of a business, particularly during busy sales periods. Whether that\u2019s growing your profits, product lines, or customer base.<\/p>\n<\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>Amazon Prime Day is a highly anticipated sales event where Amazon and its third-party sellers offer big discounts, deals and promotions to Prime members.<\/p>","protected":false},"author":3,"featured_media":2602,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[115],"tags":[],"class_list":["post-1556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.3 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Amazon Prime Day 2025: Five Tips to Prepare Your Business<\/title>\n<meta name=\"description\" content=\"Maximise your sales &amp; profits with 5 tips to prepare for Amazon Prime Day. 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